In Nagaland, far northeast of India, people believe that wealth should be celebrated and shared.  When a member of the Naga community comes into wealth they host a feast for the whole village. Everyone in the community is invited to join the feast which continues until the host has shared their wealth.  The feasting and festival can last for several weeks, including poor and underprivileged people to celebrate the sharing of wealth and the joy it brings.

When the feast is finished and the community celebrated, the host resumes life once more – with just the cloak on their shoulders. This cloak signifies the highest social prestige one can achieve in Nagaland: hosting a Feast of Merit.

Melbourne’s Feast of Merit honours this Naga tradition, with 100 percent of its profits directly supporting YGAP’s movement of impact entrepreneurs who are improving the lives of people living in poverty.